How Sazerac Became The #1 Spirits Supplier in the U.S.
Last week, we reported that Sazerac had acquired Western Son Vodka, a Texas-based distillery known for its 10x distilled, gluten-free vodka made from 100% American corn.
What many don't realize: Sazerac is now the largest spirits company in the U.S. by volume.
Privately owned, the company keeps a low profile, but its growth tells a bold story.
Two decades ago, Sazerac was a mid-sized player. Fast forward 20 years, fueled by aggressive M&A, plus hit internal brands like Fireball and Platinum 7x, and the company now ships 40M+ 9L cases annually.
Want to see where the cases have come from? Check it out:
It's rare to see a company win in both acquisition and organic innovation, but Sazerac has done just that. Even ten years ago, few thought they'd ever surpass Diageo (who at the time was almost 2x their volume)... yet here we are.
Author
Matt is an experienced Beverage Alcohol Consultant who helps emerging beverage alcohol brands with growth strategy, M&A diligence, consumer insights, and fundraising. He is also an active CPG angel investor.